Chris Lanier's Blog

News, Analysis, and Opinion on Microsoft Digital Media Technologies (and TGB News!)

No, Xbox 360 Isn’t Getting Blu-ray on Monday

Another day, another horrible rumor.  Microsoft will not announce that the Xbox 360 is getting Blu-ray on Monday.

This latest rumor does give me a good chance to cover Shane Kim of Microsoft Game Studios saying the Xbox 360 is set to last seven years.  This would clearly go against what I’ve been saying about the shelf life of the Xbox 360 playing into Blu-ray considerations, so I’ll admit that I’m wrong on that front.  That said, I still don’t see an Xbox Blu-ray addition near-term.

If they are going to stick with the Xbox 360 and focus on games, the community aspect, media downloads, etc then a Blu-ray Disc drive still doesn’t fit into their plans.  An internal drive isn’t can’t be used for games, an external drive is not going to allow the Xbox 360 to compete with the price of the PS3.  There is still little advantage from Microsoft’s perspective to do Blu-ray in the Xbox 360.

Console design and graphics are getting to the point where the Xbox 720 will most likely not blow you away in comparison to the Xbox 360.  What has more chance of bringing in gamers are new experiences, which is why you will see that Xbox motion sensing controller before year’s end.  On the media side, downloads are still Microsoft’s business more than ever, Blu-ray isn’t.

Update: Bach says no Blu-ray on Xbox 720

Cross Posted from Chris Lanier's Blog at http://msmvps.com/blogs/chrisl/

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